Date: 27th Jan, 2026

Stage: Pre-Seed

About: Modern wellness company developing clean, science-backed solutions for the mind, body, and soul — beginning with hydration.

My reasons for investing:

• Growing category - Young consumers are spending more on wellness and fitness. The rise of run clubs, Hyrox, pickleball, and padel reflects a broader shift toward active, health-focused lifestyles.
• Strong M&A activity by legacy players - Legacy FMCG players are aggressively acquiring in this space—Unilever (Liquid IV), Nestlé (Nuun), Pepsi (Poppi), and Coca-Cola (Vitaminwater, BodyArmor)—signaling long-term category conviction.
• Rising demand for clean, science-backed products - Increased awareness around ingredients—driven by creators like Food Pharmer—has pushed consumers to read labels and seek cleaner alternatives. Salts positions itself as a science-first, clean product.
• Clear gap in existing options - As someone deeply interested in health and fitness, I’ve found limited compelling choices—Electrol feels dated, Gatorade is sugary and unhealthy, and while Fast&Up is the market leader, the health benefits are unclear.
• Founders come from interesting backgrounds, seem scrappy and resourceful - The founders come from unconventional backgrounds (ex–Michelin-star chefs), are scrappy, and highly execution-driven. When I ordered at 1:30 AM, I received a personalised message from a founder. They are focused on content, events-led distribution, and quick-commerce which I think is the right GTM.
• Came in super early - Invested as part of the company’s first-ever fundraise, pre-PMF. Early risk, but meaningful upside if the thesis plays out.