Date: 20th December, 2025

Stage: Pre-Seed

About: India's 1st inclusive Beauty & Personal Care Brand for GenZ Men

My reasons for investing:

• Big market opportunity - Indian men’s grooming market estimated at ~₹17,564 Cr (2023), projected to reach ~₹34,284 Cr by 2032 (~6.4% CAGR).
• Exciting M&A activity happening in men’s grooming and wellness category - Most recently
  • Godrej Consumer Products Ltd (GCPL) acquired men’s grooming startup Muuchstac for ₹450 Cr (Sept 2025)
  • December 2025, Honasa Consumer (Mamaearth) acquired a 95% stake in Reginald Men for ₹195 Cr
• In the past, legacy FMCG companies have also invested in or made exciting acquisitions in this space
  • Marico acquired Beardo
  • Emami bought a majority in The Man Company
  • VLCC acquired Ustraa
  • Wipro invested in LetsShave
  • Global giants Reckitt and Colgate-Palmolive backed Bombay Shaving Company
• The founder has been able to build a profitable company with very little resources in a high gross margin category. Understands content, doubling down on quick commerce and market places.
• First check in and get in early at an attractive multiple. 2.6x of current net revenue ARR. Good consumer investors like Arjun Vaidya (Dr. Vaidya’s), Arush Chopra (Just Herbs) also part of this round.